As well as strategic consulting, we can meet all your operational needs, from defined marketing activities (advertising, events, etc.) to complete marketing outsourcing based on your objective requirements.
During the time you work together with Meyenburg, you will always have one and the same contact partner, who will be someone with extensive experience in the areas of IT and marketing. Together, a tailor-made marketing plan will be developed, including the cooperation and coordination of the respective agencies. We will, of course, work closely with you to ensure that all decisions comply with your wishes. In the same way, any tasks and expenses will be agreed with you. All work will be documented in such a way as to ensure a guaranteed smooth hand-over to one of your own employees, when required.
• Marketing Mix concept
• Development and budgeting of marketing plan
• Event management (e.g. fairs)
• Public relations
• Advertisement, sponsoring
• Marketing materials (e.g. brochures, data sheets, presentations)
• Internet presence
• Direct marketing (e.g. mailings)
• Channel-/partner marketing
• Sales tools, sales support, sales training
• Market investigation, market research
• etc.
Marketing efforts can only be considered successful if precise and measurable defined objectives have been met. Often, however, no clear objectives are made with regard to marketing, and measurements are only taken for obviously measurable activities, such as the number of leads from a fair. On the one hand, it is seldom clear whether a trade fair visit had a direct influence on the successful closing of a deal. On the other hand, if you do not try to measure the outcome of your activities, you will never know whether success came just by chance.
We can help you to establish pragmatic marketing controlling instruments. Each activity has a clear objective, whose success is measured by sensible key indicators. Therefore, the measurement of leads is only sensible if the costs and the quality of the contacts is also assessed. And pragmatic does not mean to implement complex controlling instruments which keep those in marketing busy and only serve to justify their existence.
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